
Foundation Before Feature
A product brief for audio playlists. A research finding about continuity. And a decision to build the right foundation before the requested feature.
Read CaseI ask why before asking how. I connect research, structure and interaction to make complex experiences understandable — from the first question to the details that make a product work.

A product brief for audio playlists. A research finding about continuity. And a decision to build the right foundation before the requested feature.
Read CaseA requested feature rarely exists on its own. I look at what happens before and after it, how people already use a product, and which constraints shape the solution.
That perspective helps me define something new and improve what is already there. Sometimes it changes the feature. Sometimes it changes the question.
Connecting an established learning habit to real situations — and following the testing evidence beyond the boundaries of a new feature.
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